Keyword stuffing reads like a liar
There was a time you could repeat "best Duluth bakery" forty times and climb the rankings. That time is long gone — now it just makes you sound desperate, to readers and to Google alike. Write for the person. Use the words you'd actually say. The ranking follows the honesty.
The move
Read your homepage out loud. If any sentence sounds like it was written for a machine, rewrite it for a human.
Do it step by step
- Read your homepage out loud, slowly, start to finish.
- Flag any sentence that repeats the same phrase over and over.
- Flag anything you'd never actually say to a customer's face.
- Rewrite those lines the way you'd explain it in person.
- It's fine to name what you do and where — once, naturally.
- Trust that clear, honest writing ranks better than stuffed writing.
- Read it aloud again. It should sound like you.