01
Conversation
We sit with the work — in person when possible, over video when not. We ask about the business before we ask about the website. The brief comes from listening, not a questionnaire.
Careful websites
for businesses built to last.
01 — Principle
A website should feel like the business behind it — unhurried, specific, and sure of itself.
Most web work optimizes for clicks. We optimize for the feeling a visitor has when the page loads and for the years that follow. Slower to make. Longer to last.
02 — Process
Four measured steps, no rushed parts.
02
Proposal
Scope, sitemap, and a page-by-page plan with the reasoning behind each choice. A clear monthly price — no surprise build invoice waiting at the end.
03
Build
Design and development in the same hands. Typography drafted in context, not Figma. Real copy, real photos, real data — placeholder content tells placeholder lies.
04
Launch
A quiet handoff — a walkthrough, written instructions, and we keep the site running, edited, and watched as long as the subscription does.
03 — For
If you are one of these, we can probably help.
(Three kinds)
Local service businesses
Sole-traders, trade shops, and two-person firms. The goal is usually the same: look as careful online as you are in person. Honest booking, honest pricing, clear words.
Personal brands
Writers, consultants, coaches, and makers of quiet things. A home that reads as well as the work — archive, essays, and a way to get in touch.
Restaurants & food
Menus that stay current, hours that stay true, and a reservation link that is never more than one click away. Built to weather seasons.
04 — Enquiry
Six fields. No salespeople.
Tell us about the work, and we'll write back within two business days.
The more specific, the better. If you've got a date, a budget, or a competitor's site you admire — say so.