Match the question behind the search
Someone typing "how much does a website cost" wants an answer, not a sales page. Someone typing "web designer near me" wants to hire. The pages that win are the ones that match what the searcher actually came for. Figure out the intent, then meet it.
The move
Pick one phrase you want to rank for. Ask: what does this person actually want? Does your page give it to them?
Do it step by step
- Pick one phrase you want to be found for.
- Ask honestly: what does someone typing that actually want?
- An answer? A price? To hire? To compare? Name it.
- Now open the page you'd want them to land on.
- Does it give them that thing quickly, near the top?
- If not, rewrite the top of the page to meet the need first.
- Save the pitch for after you've answered what they came for.