The meta description is your handbill
Google doesn't rank you on the meta description, but people decide whether to click based on it. It's the one sentence under your link — free advertising space most businesses leave blank or let Google guess at. Write it like a good shop sign: clear, specific, and a reason to come in.
The move
Write a 150-character description for your homepage that says what you do and why someone should pick you.
Do it step by step
- Find your homepage's meta description field — in your site builder's SEO or page settings.
- Picture the one sentence that sits under your link in Google results.
- Write what you do and why someone should pick you.
- Keep it around 150 characters so Google doesn't cut it off.
- Be specific — name your town and the thing that sets you apart.
- Example: "Wood-fired sourdough baked fresh in Bemidji, Wed–Sun. Stop in before it sells out."
- Paste it in, save, and check how it looks in a real Google search.