One page, one job
A page that tries to rank for everything ranks for nothing. Search engines want to know what a page is about, and a page about plumbing, electrical, roofing, and tax prep is about nothing. Give each service its own page, each with its own clear purpose.
The move
List your services. Any page covering more than one? That's tomorrow's project.
Do it step by step
- List every service you offer, one per line.
- Open your site and note which page each service currently lives on.
- Flag any page that's trying to cover more than one service.
- For each flagged page, plan a separate page — one service each.
- Give every page its own clear headline and single purpose.
- Keep one simple "Services" page that links out to them all.
- Start with your most profitable service first.