Write your title tag for a person, not a robot
The title tag is the blue line people click in search results. Stuffing it with keywords — "Plumber Plumbing Plumber Duluth MN Best" — reads like a ransom note and converts like one too. Say what you are and where, plainly, the way you'd say it out loud.
The move
Rewrite your homepage title as "[What you do] in [your town] — [Business name]."
Do it step by step
- Find your homepage title — it's the tab name in your browser, or the SEO/page-settings field in your site builder.
- Read it out loud. Does it sound like a person, or a keyword pile-up?
- Rewrite it as: [What you do] in [your town] — [Business name].
- Example: "Wood-fired pizza in Bemidji — Northwind Kitchen."
- Keep it under about 60 characters so Google doesn't cut it off.
- Lead with what you are, then where, then your name — in that order.
- Paste it into your page's title field and save.